First Impressions have assisted organisations with all aspects of social media from training and strategy to content and management. In simple terms it is much clearer to appreciate how B2C companies can nurture relationships via social media, as overall social media is about individuals. B2B social media campaigns aimed at other organisations can be much more challenging to create and deliver.
Although for many the term social media refers to Twitter, Facebook and Linked In, First Impressions regard social media as a much broader term covering a wide range of digital platforms from management suites such as Hootsuite to comparison sites, Internal communication platforms and review sites such as TripAdvisor. All the major social media platforms now also have their own paid advertising engines to evaluate. Therefore, there are many considerations when running social media campaigns and businesses often find themselves pouring excess time into the management without a well-defined metric to measure how it is benefiting their business.
Social media is just another means to communicate and reach your business goals, and like all sales channels should be used where it can bring measurable returns for your business. Liz is our Social Media expert and assists in constructing effective campaigns and managing them through delivery. If you are interested in using social media to better reach your business growth goals, then please get in touch and we will be happy to discuss areas in which we can assist.