3 Reasons to Use Corporate Video

 

Lights, Camera, ACTION!

Stuck for a new and refreshing way to engage with your audience? Struggling to create genuinely valuable, shareable content for your brand?Today’s most successful marketing strategies operate across multiple platforms, appealing to as broad a range of prospective customers as possible. ‘Content is king’, as Bill Gates said, but we need more than just a good website and great copy these days to compete in the ever-evolving sphere of digital marketing.

So how do we raise our game, without blowing our marketing budget? Corporate video. Here’s why:

  1. We’re All Different

… And marketing is all about educating a targeted audience. Some of us are visual learners and some auditory. Some understand through hands-on experience and many of us respond best to a mixture of all of the above stimuli.  To get the most bang for your buck where content creation is concerned, we’re best off covering all bases: great copy, appealing imagery, a clear marketing message and both audio and video. Adding a well-produced corporate video to your strategy will attract those visual and auditory learners, whilst adding a transcript beneath will boost SEO whilst engaging those who learn best through reading and writing.

  1. Sharing is Caring

You’re missing a big trick if the marketing content you create isn’t visual and shareable. And nothing goes viral like video. In fact, your content is 94% more likely to be shared if it contains images, and video is super SEO-friendly and ideal for mobile users, too. Peer-to-peer recommendation now accounts for up to half of all purchase decisions today, and consumers use social media sharing as a soapbox of sorts for our own personal beliefs, standpoints and endorsements. Time to get on board.

  1. People Love Stories

Whatever you thought of the recent John Lewis Christmas ad, it certainly got people talking. The department store’s marketing team did nothing ground-breaking: they simply told us a simple and familiar tale – and a bit of a tear-jerker at that. Getting people engaged and talking about emotive subjects – coupled with that sweet and sentimental soundtrack – was a winning combination. You might not be a household name but there’s plenty to be learned from how big brands market themselves.

Need more convincing? Video makes a seriously positive impact on purchase life-cycles. A recent study suggests that consumers are a whopping 73% more likely to convert after watching branded video which explains the product or service.  Offering dynamic scope for branded ‘how-to’ guides, user manuals and post-purchase information, 96% of consumers search for video content online before making that decision to sign up or buy. If you’d like to discuss First Impressions producing video content for you, then please get in touch on 01327 205000 or email hi@wearefi.com.

 

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